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Case Study: “Rain Valley Farms ” |
Background
Rain Valley Estates Pvt. Ltd is a real estate development company based in India. They are currently developing projects situated in The Lake District near Kondhwale Village.
The Group develops eco friendly projects, to promote healthy living, away from the overcrowded cities. Their latest project; Rain Valley Farms, consists of exclusive Cottages in undisturbed natural surroundings, in the middle an organic farm which also grows eco food., Equipped with all the modern amenities and premium architecture, with easy access to the city centre, the project is a unique take on alternative living.
The challenge
Due to the recent real estate boom in India, the consumers were bombarded with an increase in information about different projects through all media. The challenge was make Rain Valley Farms stand out from the surfeit of already established competitors, create a niche for the Rain Valley Estates projects.
The Solution
A&O conducted workshops to determine, interpret, and process the clients needs, understand core messages, and create the right brand image for the project. Based on this, a new corporate identity program was created to project the project's eco appeal and premium quality.
Along with the logo design, a 40 page high quality catalogue was also produced as part of the promotional material. A&O design worked with the client on the content, to make sure the right messages were communicated, and the right tone and style of communication were implemented. High quality sepia toned imagery with playful layouts and photography was used to highlight the ideology and premium quality of the group, which helped bring about an increase in sale. A&O is currently working on the signage for the project.
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