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WESTSIDE’S SRC GETS A FACE-LIFT
A&O Design has been selected to rejuvenate Westside’s in-house brand SRC. A&O understands implicitly that brand differentiation is vital to establish a loyal customer base. The logo is being revamped so that it represents the quintessential SRC girl. The imaginative displays in the store will revolve around the flamboyant and vivacious personality of the SRC girl. Like her, the design solutions will keep reinventing themselves without changing the core fundamentals of the brand. We have created a typographic logo that is straightforward and simple. This logo however, can be dressed up to represent a variety of different personalities, through additional design elements. These elements change according to trends and seasons, keeping the logo fresh and yet retaining the basic brand identity. Mumbai15.06.06