The new SGS profile is playful, fresh and clean. We created an ecological dream world were kids are allowed to ride badgers and blow soap bubbles with butterflies.
SGS (Skolegenserspesialisten) is a new Norwegian supplier of school clothing for kids. Since all products are made from organic cotton, the client wanted a calm and considerate yet trendy brand. The profile is now nostalgic, yet vibrant at the same time. We have exaggerated the clean and healthy values of SGS so much that their world became a true fantasy.
The logo shows two cotton plants set up against a sunrise background, and the atmosphere is associated with ideals from a nostalgic and harmless era. The colour palette merges with natural surroundings, whilst the imagery portrays children’s play and misty forest landscapes.