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A&O Designs new health care magazine

We have completed the profile and first layout of "Ressurs", the new Norwegian magazine on healthcare. The publication is a membership benefit from care taker organisations PO (Pleie og omsorgsansatte) and ALF (Aktivitørenes Landsforbund).

As the majority of the readers are care taking women, we created a soft and warm look and feel. Colours, floral patterns and type were developed with a nostalgic hint to the American 50s, a time which is believed to have less stress and more time for health and family.

Oslo 26.03.08