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INNOVATIVE PRINT CAMPAIGN FOR SPECTATOR
We have just wrapped up the first stage of an extensive project for The Spectator Group of Newspapers in Ireland. The corporate identity was revamped with the challenge resting in maintaining the history of their existing masthead and still making it fresh and contemporary. A brand manual was the logical extension of this design exercise. A new print advertising campaign for the Spectator Group is now being created by A&O Design. The group is looking at repositioning themselves in the market and this campaign will unveil their new persona. A media kit, created for the group by A&O Design, also promotes them impressively in industry circles. Mumbai 10.04.06