The Gosh Group’s new textile- and product collection is re-designed! We developed the new Gosh design and demonstrated that traditional promotional articles can have a cutting edge.
Gosh is Norway’s largest chain of gift- and promotional items. Their sample collection required a strong brand image, and A&O was asked to develop this new graphic concept.
Our starting point was the square shape of the Gosh logo, and we used this lettering to form an illustration. The finished concept both works as an image and as a pattern. It will be produced as a pattern or motif on shirts chocolate, notebooks and mugs.