A new identity for the launch of a fashion label for Vinata Naik. The new identity will be unveiled in Goa end of this month, along with the launch of the Summer 09 collection.
The logo is based on the concept of fabric and weaving. The symbol boasts ‘woven V’s ‘ which in turn forms an Indian pattern reflecting Vinata’s style of using natural fabrics, with Indian patterns and western cuts.
The identity applied across the tags, labels, packaging and bags.