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EVENT DESIGN READY FOR MICROSOFT AND INNOVATION NORWAY
Microsoft and Innovation Norway have invited Norwegian executives to discuss technology driven business development at the “SmartWork” seminar in Oslo on 21 st of September 2006. Our event logo and 3D animation is now completed and ready for kick - off.

In collaboration with Gr ønli Gruppen AS, A&O Design was initially asked to develop the event logo for the seminar. As the logo started developing into a rotating cube, we saw the potential of a powerful three minute 3D animation for the opening of the seminar.

Based on the idea of “Rubics cube” the logo has become a convincing representation of “SmartWork”. It has been 3D modelled and given a transparent, modern and corporate look and feel. For the introductory animation, the logo is rotating, moving and reflecting light in undefined, dark space. Whilst sound and typography acts dynamically with the imagery, the movie illustrates what the audience can expect from the seminar.

“This project has truly encouraged the range of talent within our team says Cathrine Olsen. “While incorporating both event design, logo design, story boarding, 3D animation and music composition, our team has enjoyed seeing so many of our skills coming together.”

To see the work we have developed for SmartWork, see the online portfolio.
Oslo 05.06.06