As we had promised, A&O has successfully met the challenge of creating a brand identity for an exclusive shopping mall in Juhu, Mumbai. Christened ‘Bombay Boulevard’, the name combines the flavour of international retail with a uniquely local texture. Visually it is an example of the changing face of Mumbai, upscale, fashion-conscious and retail-happy.
The logo targets a highly sophisticated audience, and reflects its confident and elegant style. It depicts the premium lifestyle experience that Bombay Boulevard offers.
The simple black and white logo cuts through the clutter, but also supports the profusion of colour that is seen at a shopping mall.
The four squares represent the four categories of services and products available at Bombay Boulevard; namely, food, fashion, art and entertainment. With elements of the logo flexibly integrated in various applications, we have created a visually arresting brand identity